Founder
Carlos Ayala
Founding Partner · Attorney | Industrial Property Agent

Carlos Ayala is an attorney and Industrial Property Agent with more than fifteen years of professional experience and a practice developed mainly in the field of Intellectual Property.
He spent much of his career at one of Paraguay's most prestigious firms, with a recognised track record in Intellectual Property, where he consolidated his experience advising and representing domestic and international companies, rights holders and foreign law firms in Intellectual Property matters in Paraguay.
His practice focuses particularly on Trademark Law, including protection strategies, registration and management of trademark portfolios, oppositions, cancellation and nullity actions, contentious matters and Intellectual Property litigation. He also has extensive experience in patents, utility models, industrial designs, copyright, contracts and licensing.
His professional experience also includes advice on Corporate, Commercial and Civil Law.
A significant part of his practice involves advising and representing foreign clients, law firms and Intellectual Property professionals from different jurisdictions and countries, providing local assistance in Paraguay and maintaining direct communication at every stage of each matter.
He is a member of the Paraguayan Association of Intellectual Property Agents (APAPI) and has served for consecutive years on the jury of the Intellectual Property Moot Court, an academic initiative organised by APAPI and the National Directorate of Intellectual Property (DINAPI).
Since 2013 he has regularly taken part in congresses, seminars and international meetings held in various countries of the region, including events organised by leading professional associations abroad such as AAAPI (Argentine Association of Industrial Property Agents), ABAPI (Brazilian Association of Industrial Property Agents), ABAPISUL (Southern Section of ABAPI), ASPI (São Paulo Intellectual Property Association), ABPI (Brazilian Intellectual Property Association) and ASIPI (Inter-American Association of Intellectual Property), maintaining a permanent link with the professional community specialising in Intellectual Property, both nationally and internationally.
He has also taught at university level in various areas of law, is a graduate of the National University of Asunción and has complemented his professional training with postgraduate studies at the Catholic University and specialised programmes in Intellectual Property and other areas of law.
- Practice areas
- Intellectual Property · Trademarks · Litigation · Contentious matters. Patents and Utility Models · Industrial Designs · Copyright · Corporate and Commercial Law · Civil Law
- Languages
- Spanish · English · Portuguese
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