AYALA IPIntellectual Property & Corporate Law
The value of the intangible, protected.
A boutique firm specialising in Intellectual Property in Paraguay. We advise companies, trademark owners and foreign associates on the registration, protection and enforcement of trademarks, patents, industrial designs and other intangible assets.
The firm
A boutique firm, to an international standard.
AYALA IP – Intellectual Property & Corporate Law is a law firm based in Asunción, Paraguay, whose practice focuses primarily on Intellectual Property, with particular emphasis on the registration, management, protection and enforcement of trademarks.
We advise domestic and international companies, rights holders and foreign law firms, providing legal representation and assistance in Paraguay in matters of trademarks, patents, utility models, industrial designs, copyright and other intangible assets.
About the firm- SpecialisationIn-depth knowledge of Intellectual Property and of its administrative and judicial procedures, applied to the effective protection of our clients' rights.
- Strategic visionLegal advice that weighs each client's business objectives, risks and needs, seeking practical and sustainable solutions.
- International experienceMore than 15 years advising foreign clients and working with law firms and associates from different jurisdictions, providing legal assistance in Paraguay through clear communication, direct attention and professional handling of their matters.
- Professional commitmentLegal rigour, responsibility, confidentiality and diligent follow-up of every matter, in a relationship built on trust and direct attention.
Services
Practice areas
Specialised legal advice to protect your assets, defend your rights and support the growth of your business
Intellectual Property
Protection, strategy and enforcement of your intangible assets.
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I
Trademarks
Registration, protection, management and enforcement of trademarks.
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II
IP litigation and enforcement
Oppositions, nullity and cancellation actions, court proceedings and defence of rights.
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III
Patents and utility models
Protection of inventions and management of applications.
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IV
Industrial designs
Protection of the appearance of products and designs.
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V
Copyright
Protection and management of works and related rights.
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VI
IP contracts and licensing
Licences, assignments and agreements relating to intangible assets.
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International clients
Your strategic partner for the protection of your intellectual property rights in Paraguay.
Paraguay is not a member of the Madrid Protocol or the Patent Cooperation Treaty (PCT). As a general rule, protecting foreign trademarks and patents therefore requires filing national applications before the National Directorate of Intellectual Property (DINAPI), through a local agent.
AYALA IP advises companies, rights holders and foreign law firms on the protection, management and enforcement of their intellectual property assets in Paraguay, acting as their local point of contact and accompanying each matter through every stage of the proceedings.
Services for international clients- 01Clearance searchWe assess availability and risks before filing.
- 02Filing and publicationWe file the application before DINAPI and monitor its publication.
- 03Oppositions and prosecutionWe answer office actions and defend the application.
- 04Grant and watchingOnce registered, we watch deadlines, renewals and misuse.

Founder
Carlos Ayala
Founding Partner
Attorney | Industrial Property Agent
Carlos Ayala is an attorney and Industrial Property Agent with more than fifteen years of professional experience and a practice developed mainly in the field of Intellectual Property.
For foreign associates
International experience and perspective to protect your rights in Paraguay.
Request our fee scheduleAYALA IP works with law firms, Intellectual Property agents and foreign professionals who need local assistance and representation for their clients' matters in Paraguay.
We understand the particular needs of working between associates: clear communication, prompt responses, accurate information on procedures and costs, deadline monitoring and direct attention to every matter.
Our aim is to offer each associate a long-term professional relationship, based on trust, confidentiality and efficient management of their clients' rights in Paraguay.
- Direct communicationDirect contact with the professional responsible for each matter.
- Prompt responsesDiligent handling of enquiries, instructions and deadlines.
- Clear informationAccurate reports on procedures, costs, deadlines and next steps.
- ConfidentialityResponsible handling of information and respect for the relationship between the associate and their client.
How we work
Results-oriented legal strategy
Every matter calls for its own strategy. At AYALA IP we analyse each client's needs, objectives and risks to define clear, efficient legal solutions suited to each situation.
Our approach combines specialisation, legal analysis, business insight and direct attention, accompanying the client from the definition of the strategy to the conclusion of each matter.
- 01
Analysis
We understand the matter, the objectives and the risks in order to identify the best alternatives.
- 02
Strategy
We define the most appropriate course of action for each case.
- 03
Execution
We implement the strategy and manage every step with direct follow-up.
- 04
Follow-up
We keep the client informed of progress, next steps and relevant decisions.
Contact
Let's talk.
Tell us what you need to protect. We reply in English or Spanish, usually within one business day.
- Office
- Asunción, Paraguay
- Message us now






